© All Rights Reserved. 2020 Eric Elms






























© All Rights Reserved. 2020 Eric Elms


OAKLEY

2020_Art Direction_Graphics

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Oakley and Swans Holding Agency enlisted Partners & Others to conceptualize and design a capsule of exclusive merchandise for the launch of Oakley’s “City of Origins” campaign in Los Angeles. On top of the core product range consisting of t-shirts, hats and sweatshirts, the studio developed a system and full suite of graphics for custom clothing experience.